One of the best ways to sell an offer at any price point, especially premium ones, is to spend time with your prospects. 

Selling in person has been the preferred and, often, the only sales technique for thousands of years.

The Greeks, Romans, and even Silk Road merchants had sold their goods in person throughout history.

And since we live closer to modern times, we use in-person seminars and live events to sell expensive products, even today.

But now that we have technology on our side… 

One way we can spend time with people is by a live Zoom call.

We know that usually, only a certain percentage of people will buy our products after attending the zoom call.

So the more people who attend your live zoom call, the more people will buy your offer.

It’s basic maths.

So, how do you get more people to attend?

Here’s a strategy I’m trying with a client.

First of all, this particular client has a $10,000 premium offer.

We’re planning to host a series of live workshops to generate booked calls and sales of this $10,000 offer.

We’ve also decided to host a competition to get people to attend the live workshops.

The first prize is a full scholarship for the coaching programme – meaning the winner will get to join the program for free.

Now a quick side note on competitions.

This particular client got legal advice beforehand because different rules apply; whether it’s a game of chance or a game of skill.

A game of chance is where you pull something randomly out of the hat. 

A game of skill is where you select the winner based on merit.

The game of chance might need a special license. 

Games of skills are generally okay to do. 

Just be aware of this.

Anyway, we’re promoting the competition where you can win access to this coaching programme worth $10,000 for free. 

Now here is where the magic happens.

Before the live workshop begins, we plan to tell the public how they will submit their entry to the competition or a random part of any of the three workshops.

We might give them a QR code to scan that directs them to their application. 

Or we might give them a website URL that directs them to a page where they can do it.

But we’re not going to tell them when we will release this information.

They will have to attend live or watch the replay within 24 hours to submit it.

This encourages more people to show up and, more importantly, gets people to stick around until the end and consume the content.

Of course, we’re going to announce the winner of the last workshop. 

Most likely, after we’ve shared lots of success stories and testimonials.

Will this generate more sales of their premium offer?

It’s hard to say.

I’m confident he will.

Because we’re going to get more people to show up to the workshops. 

More people will be actively listening and consuming the content of the workshops which are all strategically designed to promote and sell the premium offer.

So if you want to maximize engagement and consumption, you can try something similar too.

I’ll let you know how all this plays out in a few weeks.

If this strategy was a success, I can outline a blueprint for what you can do to follow. 

That’s all I’ve got for you today.