Let me share how you can quickly, effectively, and easily write a sales page for a high-priced, premium offer. 

 

But before that, let’s first define a premium offer. 

A premium offer is something that costs several thousand dollars. 

It could be a:

• High-priced done-with-you group coaching programme, where each client pays $5,000
• High-priced done-for-you service as a one-time fee or a monthly retainer
• Or a combination of done-for-you and done-with-you services.

If you have a high-priced offer in your business, you know you need to speak with people on the phone before they commit to the investment. 

So, the goal of the sales page is therefore to get people to book a call. 

Keep that in mind.

By getting people to book a call via your sales page and emails you send…

Scheduling a time to speak to you or a sales representative will be a much easier decision with less friction.

This means your sales copy doesn’t need to have the same level of depth, detail, and finesse as a sales page selling to your list or cold traffic. 

I wrote a sales page today for a premium offer priced at 10,000 US dollars, and here’s the structure I used. 

I started with a HEADLINE stating exactly what the programme is and the outcome people will get by joining it. 

The next section is a VIDEO SALES LETTER (VSL).

Then I gave a quick OVERVIEW of everything in the programme. 

Next, I will describe in more DETAIL about: 

1. What each section of the programme does
2. And what potential clients will get, with a focus on all of the high-touch in-person coaching. 

Once I listed all this out, I went on to add the BONUSES, which include a community group and exclusive weekly Q&A sessions with the creator. 

(A quick side note: The community is nothing more than a group where all the other clients hang out. Think of it like an upgraded version of a Facebook group.)

The weekly Q&A coaching calls are something this client offers to everyone. 

They will be used to get potential clients to join a community where they can get exclusive access.

The next part is the PRICE. 

I recommend coming out and being direct and upfront about how much it costs. 

Not only it helps your potential clients to set expectations, but it also stops the less serious people from booking a call. 

Justify why it was a good price. 

Here’s how I did it. 

This particular premium offer is a one-year group coaching programme. $10,000 over one year works out to about $27 per day. 

In many countries, you won’t get much change from ordering a few coffees and a cake every day with that much. 

Next, I put it into context where people who join this programme have many more opportunities to increase their salary and career opportunities.

I include a statistics showing how the more experienced people in this industry, on average, generate 27% more per hour than the less experienced. 

A quick calculation revealed that this alone lead to an increase in salary of $18,000 per year. Compare that to the price of a $10,000 investment. 

Next is the GUARANTEE. 

You need a solid guarantee that put your money where your mouth is. 

You will get refunds. That’s just an inevitable part of life. 

But the purpose of the guarantee, especially on a higher priced programme is more to give the prospect a sense of safety and security. 

The more you can position it that you take on all the risks and they risk nothing, the more likely they are to want to learn more about it. 

And finally, the last section did some more price framing and price anchoring. 

Specifically, I compared the price of this $10,000 group coaching programme to the price of taking a university degree. 

And in that context, my programme will seem like an ABSOLUTE bargain. 

When you have a structure like this on your sales page, especially with your premium offer, you’re focusing on what people get the outcome by experience, the transformation to mental health, and you make it sound like a deal of a lifetime. 

Remember the call to action is to book a call. 

It takes less effort, for someone to decide to book a call to see if it’s right for them when it gets to take out their wallet. 

And that’s how to write a sales page for creating an offer. 

Will this work for you? I don’t know. 

I modelled this structure on a very successful marketer who promoted a $12,000 coaching programme. 

So I’m confident that it will work. 

You can take the structure, reverse engineer what you learn here and write for yourself.