Are you a self-improvement or performance coach feeling frustrated with the business you were once so passionate about? 

Do you remember the excitement of starting your coaching journey and the joy of helping clients achieve their goals? 

Yet now, the harsh realities of running a business are setting in, and financial worries are taking over.

The Struggles of Building a Coaching Business

You started with enthusiasm, enjoying every moment, even the long hours, because you were making a difference and earning well. 

But as time passed, unexpected expenses and financial pressures began to mount. 

Concerns about cash flow and paying your small team started to consume your thoughts.

I understand these struggles all too well.

I’ve experienced the stress of financial uncertainty, the strain it puts on personal relationships, and the distraction it causes from being fully present with family and clients.

It’s a common experience, especially in the early years of starting a business.

The Key to Consistent Growth: Loyal, Hyper-Engaged Fans

The solution to these challenges is a predictable and consistent stream of new clients who are excited and motivated to join your coaching program.

However, in today’s increasingly skeptical market, building trust and attracting clients is more difficult than ever.

According to the US General Social Survey (2022), trust between individuals has declined by 31% over the last 50 years, and this trend continues.

This is particularly true in the self-improvement and coaching world, where the market is saturated with self-proclaimed experts and sometimes even frauds.

To overcome this skepticism, the key is to create loyal, hyper-engaged fans of your brand. People buy from those they know, like, and trust.

By consistently providing high-value content across multiple platforms and formats, you can build trust and establish yourself as an authoritative and credible voice in your field.

Building Trust and Credibility

Here’s how you can build and implement this scalable system in 90 days:

1. Find What People Want and Give It to Them:

•  Send emails and messages across social media to ask your audience about their challenges.
• Analyse your existing content to see what resonates most with your target audience.
• Use metrics like click-through rates and booked calls to determine what motivates your audience to take action.

2. Content Creation & Multiplication:

• Spend around 2 hours per month creating high-value content.
• Record short videos, turn them into audio podcasts, and create articles, posts, and emails from the transcripts.
• Publish and post this content across multiple platforms in various formats.

3. Fail Your Way to Success:

• Test different content ideas, hooks, styles, and themes.
• Analyse data weekly or bi-weekly to see what works and what doesn’t.
• Adjust your content strategy based on these insights to continuously improve.

4. Run a Quarterly Promotion:

• Use your regular content to generate interest and sales.
• Conduct a quarterly promotion to give a substantial cash injection, whether through simple offers or more strategic events like live workshops.

5. LTV Maximiser:

• Focus on turning first-time clients into long-term clients who pay monthly or annually.
• Create scalable, continuity-based coaching offers.
• Invite satisfied clients to continue working with you, reducing acquisition costs and increasing profitability.

Why This System Works

Building hyper-engaged, loyal fans makes it easier to attract new clients and convert them into long-term customers.

Fans are easier to work with, more motivated, and more likely to refer others to your business.

By focusing on creating high-value content and maintaining consistent communication, you can build a loyal following that supports and sustains your business.

Implementing this system can help you overcome the financial uncertainties and build a thriving coaching business.

Start building hyper-engaged fans today and watch your business grow predictably and consistently over the next 90 days.

For more detailed insights and a step-by-step guide, check out our short training video here.

What strategies have you found effective in building trust and engaging your audience? Share your thoughts in the comments below!