A while back, I did a 16-week done-with-you coaching programme, learning how to build profitable funnels designed to maximize premium offer sales. 

The coach owned a business you may have heard of – the Peaceful Profits. 

I have invested several thousand dollars in this business, including a coaching programme as part of the package. 

In return, the Peaceful Profits referred clients to me. 

Although it took me 12 months to get my first referral client…

But that client has turned into a six-figure contract for my business – as long I can deliver on the results by promise!

But it made me think especially as someone who’s obsessed with productivity and getting the absolute most out of everything you do… 

How do I define a ‘good’ client for my business?

One, the client must be easy to work with. 

Two, I can deliver results because they know what they’re doing themselves. 

And three, they’re willing to pay my premium prices would come from referrals. 

That’s why referrals are the most powerful tool in any business owner’s arsenal. 

Now, why am I telling you this? 

If you’re a smart business owner, you will focus 80% of your energy and marketing efforts on the area of your business that will generate the biggest response. 

In my case, I’ve decided to invest more time to optimize my referral page from this business than other parts of my business. 

I expect to get clients who are already pre-sold and ready to invest in my services compared to taking a prospect who is cold or new to your business and trying to convince them in a short time why they need to invest in your sentences.

So here’s what I suggest you do. 

And this is especially the case if you have a premium offer in your business as well… 

Identify where your most valuable clients come from. 

Before you start to do anything, ask yourself these questions: 

• Where do the most profitable easy-to-work and easy-to-close clients come from? 
• Are they from your email list? Social media? From referrals? From any other method, you can imagine? 

It might not be obvious to start with and you might need to do some digging. 

But when you can identify this, you can then begin to focus more effort on the areas in your business that will generate a higher amount of profits in less time, energy, effort, and resources. 

That’s all I’ve got for you today.