Want to instantly make yourself better than most professional copywriters?

This doesn’t just apply to the cheap $20/hour ones.

But also to many of those charging $75/hour and more.

You see, only a small part of the sale is down to the copy itself.

About 80% of a sale is giving the right person the right offer.

Sales copy (along with design, images and everything else) contribute to the remaining 20%.

Now I’m not saying the sales copy isn’t important.

Because it is. Critically important in most cases…

Just that understanding your audience and delivering the perfect offer is more powerful and profitable than sales copy alone.

80% of your success takes place before you even type a single word…

Knowing your target audience and the offer they actually want gives you a clear framework on how to write your promotional material.

Sales is a guessing game.

Nobody knows for certain how people will react.

Understanding your offer and audience gives you an edge.

You can then refine your strategy to take some of the guesswork out of your marketing.

This is where most copywriters go wrong…

They don’t take the time to understand the market.

Rather they take a random stab in the dark.

Sometimes they get lucky… But more often than not, they don’t.

Sure you’ll probably make some sales. You just won’t meet your full potential.

Which bring us to the big question…

How exactly do you discover this important stuff that most copywriters (and marketers) overlook?

Well, it starts with market research…

By going way deeper than the basic ‘customer avatar’.

Start by speaking to your prospects – either on the phone or through a survey.

You’ll often find a mismatch between who YOU THINK are on your list and who they REALLY are.

This creates a message-market mismatch.

You’re not communicating the message your prospect’s want to receive from you.

Rarely do copywriter’s take the time to uncover the true nature of their client’s list.

Understanding your list instantly puts you above most of the higher charging copywriters.

You can position and frame the perfect offer to your subscribers who want it the most.

Because average sales copy with the perfect offer to the right person is 4X more powerful than perfect copy delivering the wrong message…

If you want to know more about how to position your offer to your audience OR want an expert to do it for you, send me a message and let’s talk.

They don’t call me the World’s Most Meticulous Copywriter for nothing!