If you’re selling anything to anyone today, the most effective strategy is to describe the transformation they will experience after they buy.

This is because people are willing to spend money to transform their life either by:  

• Removing a “pain point”
• Or adding more “pleasure” into their life

This is why the problem-agitate-solution (PAS) formula works so well, even today!

When you focus on the transformation someone will experience rather than on what someone will get, people are much more likely to invest in whatever you’re selling to them.

But the question is – how?

First of all, ask the people who have bought from you in the past and find out how your product/service helped change their lives.

Look at your testimonials to see how your customers and clients describe the results they’ve got.

And finally, look at your competitors’ testimonials.

Write them all down in a document.

You can now focus on articulating these whenever you sell anything.

This process WORKS even if you’re sending emails, recording videos, or hosting live workshops.

And the more you can focus on the transformation someone will experience the more likely they are to invest.

Here’s why.

You see, recently I just bought a book that I already own and have already read and listened to the audiobook.

I’ve even signed up for a $5,000 coaching program to help me execute the content in the book.

So why did I pay for it again?

On the surface, it seems counterintuitive but it’s actually not.

Because I’ve bought all these from a brand I respect a lot.

I’ve invested in most of their programmess, and I’ve spent tens of thousands of dollars with them.

What did I learn from them?

How to build PROFITABLE funnels.

You see, I bought the book again so I can see what they’re doing now.

I took a screen capture of the sales page, the order page, upsell 1 page, upsell 2 pages, and the thank you page.

And I’m also going to save all the emails they sent.

So, I can go back and reverse engineer the strategy that they’re currently doing for their 7-figure per year business and their clients.

Therefore, it works for me because: 

• I’ve just spent $5 to uncover a proven strategy to solve my funnel problem
• I can now feel more confident when I implement the EXACT strategy with a client, knowing that it will work for him too.

In marketing, when you put something out into the market, it’s impossible to know whether you’ll make sales or not instantly.

But you can remove this uncertainty by finding out what’s actually working now, reverse engineer, and implementing the system in your own business.

If you’d like me to implement a similar system in your business, such as building a profitable customer acquisitions funnel, which is designed to generate more sales when you pay for advertising…

Or if you’d like me to implement email marketing strategies to get sales calls booked for your premium offers, you can reach out to me at my email address below.